MCE is the conference created by developers and designers. Getting bigger every year it touches the aspects of all elements of mobile creation - development, design, UX, and technology. Our goal is to get a holistic picture of mobile devices of all kinds and take a next step in their development, getting to give users the “WOW” impression. 

Do we have your attention already?


We invite you to take part in the workshop event at MCE - JITTER. With the option to choose from several different topics, each attendee will have an opportunity to participate in workshops related to technology, product and design of mobile applications. On top of that you can choose to roam freely around the venue where it’s going to be held, allowing you to pick up and try out new, exciting tech products. Stay tuned - we’ll be announcing more about it.

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Meet our Speakers

An unusual chance to meet a lot of exciting individuals - programmers, designers, trendsetters, managers, product owners and creators of future in the mobile world! We took a lot of care into assembling a rockstar team of incredible speakers. Are you as excited as we are? More coming soon.

Jacquelle Amankonah


Jacquelle Amankonah is a Program Manager for YouTube at Google, currently running the operations, programs, and partnerships across Product, Engineering, and UX to build one of YouTube’s core business focuses of the year. Jacquelle is known at Google for having a domain expertise in how to reveal users’ true needs and desires, turning these methods and findings into a fundamental part of the company’s product development process. She speaks regularly at company-wide meetings run by the CEO to share the latest insights from users and how they can take steps to wrap these needs into the company’s offering. Given her passion for this area, she created and now runs an official program at the company aimed specifically at ensuring users’ needs are a core part of the way the staff thinks and designs, turning it quickly from a pilot experiment to company-wide initiative. Outside of this scope, Jacquelle has worked for 9 years in the entertainment technology space driving product management and wearing several business hats at brand new startup ventures and established corporations dealing with billion+ scale. She still holds an avid and thriving entrepreneurial spirit, believing the best ideas are born from unprecedented drive backed by unique innovation. She received her Master's degree in Law and Philosophy from USC at just 20 years old, and was heralded as being one of the Top 100 Young Entrepreneurs in the world. A proud aunt of two nieces, Jacquelle is a native of California and currently lives in the technology capital of the world, Silicon Valley


Unlock Your Product’s Full Potential: Mastering Your Users’ True Needs to Build the Right Product

Creating a product without seeking and relying on the true needs of your users can often be what holds a company back from achieving the level of speed and success that it has the potential for. Instead, earning a proper understanding of how to capture your users’ foundational needs, underlying motivations, and the data to reveal predictable behavior can guide your product toward the critical elements it needs to master your users’ desires, grow usage and daily engagement, and maintain a loyal user base. This talk will cover the critical and success-defining strategies on how to leverage your users’ voice and turn it into a core element of your product development philosophy. Learn how to build the right product by 1) speaking directly to your users in ways that get to the realities about what will drive them to actually use your product features, and 2) ensuring your company - whether a startup or an established corporation - has the proper methods in place to put your users’ desires efficiently and effectively into your product development.

Steli Efti


Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.


If You Don't Understand Your User/Customer You're Fucked

Whoever understands the user best will ultimately own them. In this talk Steli Efti will share tactical and practical advice from the trenches to help you understand your users better than your competitors do and ultimately build a better product that wins in the market.

Natasha Murashev

Natasha is an iOS developer by day and a robot by night. She blogs about Swift, WatchOS, and iOS development on her blog, natashatherobot.com, curates a fast-growing weekly Swift newsletter: http://swiftnews.curated.co/, and runs a Swift Job board: http://natashatherobot.com/swift-jobs. Twitter: https://twitter.com/natashatherobot.


Practical Protocol-Oriented Programming in Swift

Value types are at the core of Swift (seriously, mostly everything in the Swift standard library is a value type). But how do you avoid subclassing? That's where the power of Protocol-Oriented programming comes in. Learn how to structure your code to (almost) never subclass again! Practical everyday examples and ideas for your own code base will be included.

Ash Furrow


Ash Furrow is a Canadian iOS developer and author, currently working at Artsy. He has published four books, built many apps, and is a contributor to the open source community. On his blog, he writes about a range of topics, from interesting programming to explorations of analogue film photography.


iOS Checkup

Ash Furrow will assess the current health of the iOS developer community and prescribe any necessary remedies. Come hear him discuss a variety of topics, from continuous integration to community management. Eat your vegetables!

Anastasia Pistofidou

Fab Lab Barcelona

Anastasia Pistofidou is a freelance researcher, practitioner and educator on digital fabrication technologies, digital art installations, textiles and wearable technologies.
With a degree in Architecture AUTH Aristotle University, Thessaloniki and Master Degree from IAAC Institute of Advanced Architecture of Catalonia (Fabbots 2011) she has been working at Fab Lab Barcelona as coordinator and later as head of Advanced Manufacturing Office, specialised in hardware development, rapid prototyping and design to production, workshops, lectures and tutoring.
She developed a personal applied research line on textiles, soft architectures and innovative materials : fabtextiles.org. Experimenting with new materials and processes, combining digital fabrication techniques and crafts, her work is demonstrating how new technologies can shift the massive consumption of fast fashion to a customised, personal and local fabrication applied on education and every day life.
She is also a founding member at FirstV1sion.com and collaborates for the development of a wearable t-shirt for sports, that integrates a camera with a HD transmission system.
Her artistic public interventions are together with a multidisciplinary collective, chinos international.cc , an activist group of programmers , interaction designers, anthropologists and artists.


3d Print on Fabric [hands on]

This workshop will introduce participants to 3d printing techniques combined with textiles and patterns in order to created controlled forms, 3d volume and deformation. We will investigate in different fabrics and patterns that can create special properties on our textiles. No previous experience is needed Keywords: 3d printing, 3d modeling, 3d printed fashion, fabtextiles.

Fab Textiles Project. Open Sourcing Fashion Production for a Global Innovation Ecosystem.

Hyper connectivity through digital platforms is becoming symbiotic with the physical realm, creating synergies between bits and atoms in places like Fab Labs and Makerspaces all over the planet.
Digital fabrication laboratories are becoming incubators for innovative technologies and creators of spin off and disruptive initiatives that are being implemented in the “real” world. In Barcelona we have continuously contributing to the change of mindset on how we understand the gaps of our broken economy, and how to open the exclusiveness of means of production and networks through practical examples like: Smart Citizen, Fab Textiles, Open Source Beehives, Fab Store as well as implementations in global scale, such as the Fab City project, Fab 10 Conference, or FabLabs.io. The possibilities to conduct experimental research in a open laboratory gives the physical and mental space for innovative re-thinking, and offer the resources for visions to be materialised, tested, developed and make an active impact in people’s life, no as a linear process, but as a spiral iteration and implementation in the reality.
Fab Textiles offers a cross-disciplinary education and research platform, where production and culture through advanced technologies are making impact in the way we think and act towards the fashion industry. We work locally, while creating connected communities globally. We are not waiting for things to change, we are changing them from the ground up.

Marin Todorov


Marin Todorov is an independent iOS consultant and publisher. He’s the author of the iOS Animations by Tutorials” book and runs the “iOS Animations by Emails” newsletter. He started developing on an Apple ][ more than 20 years ago and keeps rocking till today. Meanwhile he has worked in great companies like Monster Technologies and Native Instruments, has lived in 4 different countries, and is one the founding members of the raywenderlich.com tutorial team. Besides crafting code, Marin also enjoys blogging, writing books, teaching, and speaking. He sometimes open sources his code. He walked the way to Santiago.


Building Swift Libraries for iOS

I'll look into the internals of a Swift library developed for iOS that heavily uses UIKit and the ObjectiveC runtime. Since those are two dependencies you can't get rid off why not make the best out of them? I'm going to look into how I could stand of the shoulders of giants to deliver a slim but flexible Swift lib with the ObjectiveC runtime blessing.

Steve Selzer


Steve Selzer is a designer, manager, and creative leader.
Over the last decade, he has led engagements with a broad range of clients, from startups to Fortune 500 companies spanning education, finance, entertainment, consumer products, transportation, communications, and social enterprise.
Formerly Creative Director at frog in San Francisco, today Steve leads design teams at Airbnb, including Service Excellence, which is focused on building products that help the company provide world-class service and support for its customers.
He is passionate about the importance of practicing human-centered design and focused on building products that responsibly advance the human experience.


The Fiction of No Friction: Thoughts on the Future of Human-Centered Design

Designers translate human needs and desires into experiences that fulfill them. Over the last decade I've practiced human-centered design and believe it demands more than just empathy with others; it requires a deep understanding of our own selves.

In this talk I will share thoughts on the future of human-centered design, the dangers of empathizing with the needs of the few, and the importance of designing for friction and self-reflection.

I will share principles and practical tools for designing experiences that help us — practitioners and consumers — know ourselves, and the impact that this knowledge can have on customer satisfaction, delight, behavior change, even transformation.

Naren Shaam


Born in Bangalore, India, Shaam has an MBA from Harvard University and worked in the auto industry and financial services before moving to Berlin in 2012. As a passionate traveller, it was while backpacking around Europe in 2010 after completing his studies that Shaam first became aware of the need to improve the transport booking system on the continent; and the inspiration behind GoEuro was born. Although the trip was a fantastic experience, Shaam found he was spending too much time planning the trips rather than enjoying the travel. There was no centralised, clear platform, to compare train, bus, rail, and car hire options. The travel operators were not all presented in one search engine, and each country had a different way of showing data and managing user experience, making it a very challenging process, in need of change. He decided to move to Berlin and found GoEuro


PODs – New organization to optimize your team improving autonomy and alignment

Trust in your people is a very important part of GoEuro’s culture and PODs structure are the best example of it and of how to improve and dynamize in processes in product and tech teams. PODs are self contained independent units with a clear objective or product ownership that delivers superior results/value to our customers. They are self sufficient and cross functional teams independent of other PODs, and contain people with all the skills and tools necessary to deliver their part of a product: from design to release and maintenance


Eventory is the all-in-one mobile guide to your events. It lets you manage your event in real time, connect with attendees and keep up-to-date with event news and schedule. Browse and join multiple events all in one app, network with others and share your experiences to your social network with a push of a button. Stay informed with the organizer’s updates and easily share your feedback, that organisers can implement in real time. Eventory gives you complete control over your event with results-oriented tools including a comprehensive mobile app providing the event community with access to multiple events from a single platform

Code of Conduct

At our conferences we encourage respectful smart conversations that help improvement and inspire innovation. Sexism, racism, and being insensitive in general is not appreciated. If you do so, get prepared to be challenged by conference staff. 

To enforce this code, we are taking following action: 

Every person involved in creating the conference, including staff and volunteers, will be made highly aware of the importance of sensitive communication. Our communication and actions will be prepared with great care to assure everyone feels welcome and equal at MCE^3. 


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For more information contact:  karolina.pachel@proidea.org.pl

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